MEDIA IS IMPORTANT
Every now & then there is discussion on regulatory authority for media but everybody knows media is now part of our daily life. There are different form of media – primarily television, newspapers and radio. these mediums disseminate information. now internet also becomes integral part of it. media can:
It can enable us to reach our voice to a wider range of audience.
It can help us to target right people we want to hear it.
It can help establish our organization as "legitimate", and its activities as important or notable. It can sway opinions. It can change the way people think.